Alipay+ and Chinese Brands at Euro 2024
There's no better way to reach a large global audience than sports sponsorship
Disclaimer: views expressed here are my own and do not represent any other organisation
Post Synopsis: Sponsorship of large global events has long been used by Visa and Mastercard to grow their brands and deploy new technology. At Euro 2024, Alipay+ is the event’s payment partner. What can we learn about the power of sporting events to help payments companies build their presence? What exactly does Alipay+ offer? And how will it compete outside of Alipay’s home market in China? Read on to find out.
Football, we’re all watching it, right? Of course, not everyone likes football, but millions worldwide are currently enjoying Euro 2024. (The 2024 UEFA European Football Championship to give the tournament its full title.) As I’m writing this on Sunday, the 7th of July, it’s a rare day without football, and we football fans are eagerly awaiting the semi-finals…