Monzo’s fintech marketing genius ✨ (and what we can learn from it)
Marketing that doesn't feel like marketing
Welcome to Payments Culture!
This newsletter explores how money moves, around the world.
This week: my experience at Monzo’s book pop-up, and what it tells us about fintech marketing.
In prestigious MBA courses around the world, one of the key things you learn is that giving away free chocolate is the best way to ensure customer loyalty.
Actually, I made that up… BUT Most fintech marketing is boring, and Monzo has a particular marketing nous that was unheard of in banking. Monzo’s marketing genius deserves further exploration, not just because of how revolutionary it was, and still is, but because of something fun that happened in the past days.
