Thanks Chris. I meant to write this last year at the 10 year mark but didn't get round to it! I remember reading something near the time which made me really think about the various impact, effects and changed that AP has caused and it really got me thinking. Now I've started on this I'm realising it's harder than I expected to find substantive points for the next six items though 🤣
Apple will evolve.. It will have to start acting like a savvy allocator and take decisions accordingly because sitting on $250B+ of cash ~ and what is the biggest market out there ~ payments! $200Trillion.
Thanks. Apple innovates in the US and has launched many financial products in the US which haven't made their way to Europe. It's been frustrating how few of these additional product lines such as Apple Card have launched outside of the US, but ultimately that's because our interchange is so low in Europe, it likely wouldn't make sense.
Great article Matt! Many people don't realise the extent (and impact) of Apple'e influence on payment innovation.
Thanks Chris. I meant to write this last year at the 10 year mark but didn't get round to it! I remember reading something near the time which made me really think about the various impact, effects and changed that AP has caused and it really got me thinking. Now I've started on this I'm realising it's harder than I expected to find substantive points for the next six items though 🤣
Interesting read on Apple Pay!
Apple will evolve.. It will have to start acting like a savvy allocator and take decisions accordingly because sitting on $250B+ of cash ~ and what is the biggest market out there ~ payments! $200Trillion.
Thanks. Apple innovates in the US and has launched many financial products in the US which haven't made their way to Europe. It's been frustrating how few of these additional product lines such as Apple Card have launched outside of the US, but ultimately that's because our interchange is so low in Europe, it likely wouldn't make sense.