Payments Culture

Payments Culture

Meta invests in Ray-Ban maker but what's the plan for payments?

Augmented reality, China's Five Little Dragons, and the new paradigm

Matt Jones's avatar
Matt Jones
Jul 10, 2025
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Over the past year the share price of EssilorLuxottica has increased by 28%, including a 6% uplift following on the news that Meta had acquired a 3% stake in the company. Chart from Google Finance.

Finally, it happened. Meta has bought a 3% stake in Ray-Ban's parent company, EssilorLuxottica. This transaction had been mentioned as a possibility by the Financial Times almost a year ago. The Verge followed on from the FT's report by hinting that Meta was looking to buy a stake of approximately 5%. As it turned out, Meta’s initial stake is 3%, but may rise to 5%. According to Bloomberg:

Facebook parent Meta acquired just under 3% of Ray-Ban maker EssilorLuxottica, a stake worth around €3 billion ($3.5 billion) at the current market price, said the people, who asked not to be identified because deliberations are private. Menlo Park, California-based Meta is considering further investment that could build the stake to around 5% over time, the people added, though those plans could still cha…

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