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Debarshi Ghosh's avatar

Really enjoyed this deep dive into Monzo’s approach — the focus on community and making banking feel personal is inspiring. It’s interesting to see how fintechs are blending engagement with strategy to create loyalty beyond traditional metrics. TCLM often covers similar topics around payments and fintech trends, which can be a helpful lens for anyone following these shifts.

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Jasmine Wu's avatar

An enjoyable read, especially for a fintech nerd like myself. Thanks Matt. Monzo was definitely a refreshing divergence from the banking scene. It kicked up a dust and invited the world to look at this serious world with some fun goggles. Certainly changed how we thought about banking engagement, retention, and certainly, UX.

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Matt Jones's avatar

Thanks so much for reading and I’m glad it was interesting. Indeed they changed a lot in terms of banking here. Ten years ago the idea of a fully branchless bank was quite scary but now people don’t mind it at all.

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Les Barclays's avatar

This was genuinely a great read! Never thought reading about fintech marketing could be so interesting.

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Matt Jones's avatar

Thank you so much!

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