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Great write up Matt. On the payments side it's a slow and steady race. Everyone jumps to incentives in the west (which I think will be a driver) but if you look at most of the global implementations where payments has taken off, incentives hasn't been a core part of that growth. Timing, low-friction and using OB payments for use cases where payments are not purely transactional will be growth factors in the west. Needs for the consumers should be catered for more, but consumer education on Open Banking Payments is also needed and something that was part of UPIs accelerated growth

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